Abstract:
This research examines the relationship between the Customer Relationship
Management Quality (CRMQ) in terms of variables such as trust, commitment,
communication, conflict handling and customer loyalty with respect to attitude and
behaviour in Sudanese banking sector. The descriptive method is applied in this
research. The population of the research is collected from various banks customers. The
result shows that communication and conflict handling have significant relation with
behaviour loyalty, while other variables of CRMQ have positive significant relation
with attitude loyalty except communication variable. The study also provides suggestion
for further researches.
