Abstract:
The title of this study is the impact of implementing of ISO 22000 on
marketing.
Quality systems have their clear impact on products, employees and
customers and this is the reason of its importance and the importance of
implementing each one in its scope that it concern.
Food Safety Management System (ISO 22000) and its impact on
quality of products has make it valuable for big food production
companies.
The reason of this research is to measure the impact of implementing
of food safety management system (ISO 22000) on products marketing.
The case study was Coca-Cola Company (Sudan), so 50
questionnaires have been distributed to a sample of 50 employees from
quality and sales departments of the company.
Descriptive and quantitative analytical methods have been used in
analyzing the results of this study.
The study has come out with the targeted results, the analysis of the data
has illustrated that applying of food safety management system has
benefited the company financially, administratively and in the internal
system of the followed processes in products manufacturing.
It also has satisfied the customers with company’sproducts, which has
attracted more customers to the company, and therefore this has
increased sales and profits of the company.
