Impact of implementation of ISO 22000 on marketing

Abstract

The title of this study is the impact of implementing of ISO 22000 on marketing. Quality systems have their clear impact on products, employees and customers and this is the reason of its importance and the importance of implementing each one in its scope that it concern. Food Safety Management System (ISO 22000) and its impact on quality of products has make it valuable for big food production companies. The reason of this research is to measure the impact of implementing of food safety management system (ISO 22000) on products marketing. The case study was Coca-Cola Company (Sudan), so 50 questionnaires have been distributed to a sample of 50 employees from quality and sales departments of the company. Descriptive and quantitative analytical methods have been used in analyzing the results of this study. The study has come out with the targeted results, the analysis of the data has illustrated that applying of food safety management system has benefited the company financially, administratively and in the internal system of the followed processes in products manufacturing. It also has satisfied the customers with company’sproducts, which has attracted more customers to the company, and therefore this has increased sales and profits of the company.