Organizational Culture, Job Satisfaction and Customer Satisfaction: A Quest for a Relationship – The case of Al Hikma Pharmaceutical in the Sudan

Abstract

The purpose of this paper is to investigate the relationship between organizational culture, job satisfaction and customer satisfaction in Al Hikma Pharmaceuticals-Sudan. Three survey questionnaires were distributed for 27 sales representatives and 58 customers to collect the study data, which were analyses using SPSS software version 20 in order to calculate the mean, standard deviation, percentages, and Person Correlation Coefficient. The study indicated that the dominant organizational culture in Al Hikma Pharmaceuticals is the Market Culture which negatively correlates with job and customer satisfaction; also it indicated the existence of a statistically significant correlation between the three variables of the study.