Abstract:
The purpose of this paper is to investigate the relationship between organizational culture, job
satisfaction and customer satisfaction in Al Hikma Pharmaceuticals-Sudan. Three survey
questionnaires were distributed for 27 sales representatives and 58 customers to collect the
study data, which were analyses using SPSS software version 20 in order to calculate the
mean, standard deviation, percentages, and Person Correlation Coefficient. The study
indicated that the dominant organizational culture in Al Hikma Pharmaceuticals is the Market
Culture which negatively correlates with job and customer satisfaction; also it indicated the
existence of a statistically significant correlation between the three variables of the study.
