Abstract:
The study aims to identify the impact of implementing ISO
9001 on marketing management in Giad Company in terms
of marketing performance as whole, which includes
customer satisfaction and satisfaction of employees through
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increasing their skills. The researcher used Descriptive
analytical method because it fits with the nature of research.
The importance of the research lies in the need for the
application of ISO 9001 in marketing management in the
right way in addition to trying to determine the difficulties
that would be faced with this application and the possibility
to avoid them, also researcher hopes that this research will
serve as a modest contribution to be added to other
contributions in enriching the company's library.
The research includes three hypotheses: Firstly, There is a
relationship between implementing ISO 9001 and Customer
satisfaction. Secondly: There is a relationship between
implementing ISO 9000 and Improvement of people
performance in marketing management. Thirdly: Top
management is supported the overall quality program.
The research reached to a number of results, the most
important that Giad company are applying TQM and ISO
9001 efficiently and characterized with high quality products
through the application of international standards of quality
which make them gaining a high reputation in the domestic
and international markets thus been able to achieve the
desired results. Also the company interesting of customer
satisfaction through solves their complaints. The
recommendations is that Top management should follow
Continuous modernization of work systems in order to cope
with the new technology, and should applied more care and
attention on measuring quality improvement process,
Increasing employee’s motivation by listening to their
suggestions, participation in decision making , also improve
after sale service to increase customer satisfaction.
