Abstract:
The aim of this study was to investigate the Impact of Corporate Social
Responsibility Practices on Customer Satisfaction from the customers’
perspective of Sudatel Telecom Group, where researcher used a descriptive
approach to its appropriateness for the purposes of the study.
This study was conducted on a sample of (70) customers of Sudatel
Telecom Group customers. Questionnaire designed as a tool to collect data.
(SPSS) software program for statistical treatments appropriate to put the study
for it according to the following changes: (category, gender, educational level).
Results from the analysis of customer feedback showed positive trends about
the impact of corporate social responsibility Practices on Customer Satisfaction
in Sudatel Telecom Group. Also have been providing many of the
recommendations that help for more improvement.
The study found that Sudatel Telecom Group is committed to adopting and
applying the principle of social responsibility, which is reflected in the
customers’ feedback results towards the sudatel, which explained that the
corporate social responsibility Practices gives a high Customer Satisfaction.
We recommend Sudatel Telecom Group to make more coordination with
other companies to contribute together in social initiatives and open the
suggestions door for the community to present their views about social
responsibility programs.
