Abstract:
Supply chain orientation has shown to be the vital organizational capability
which endorses a relational view of supply chain relationships valuable way of
improving adaptability of business and securing competitive advantage.
Drawing on the resource-based view and Resource Dependence Theory The
research constructed a conceptual model hypothesizing a positive effect of strategic,
Structural supply chain orientation on business adaptiveness and a positive moderating
effect of locus of interaction on the effect of Structural SCO on Value co-creation. The
research applied survey for data gathering from non-probability sample of large
manufacturing firms in Khartoum state the 200 useable returned out of 289 survey was
sent . The hypotheses tested by using Structural Equation Modeling analysis. The
Findings demonstrate that Sudanese manufacturing implement the Strategic Supply
chain orientation as suggested in conceptual framework three dimensions of Strategic
supply chain orientation , namely, organizational compatibility, top management
support, and commitment. and Structural Supply chain orientation namely: cooperative
norms, benevolence and credibility to some extent level. The findings provided some
empirical support for the theoretical framework. The results provided evidence that
most of the Strategic Supply chain orientation have significance and important
contribute in business adaptiveness and also all the three dimension of Strategic Supply
chain orientation have significance influence on Structural Supply chain orientation
dimensions, The results of the study demonstrate limited support for the effects of the
Strategic Structural Supply chain orientation dimension on value co-creation. The result
confirms that value co-creation has positive effect on the three components of business
adaptiveness. This study revealed that there are some dimensions of Structural Supply
chain orientation have significance mediating effect on the relationship between the
Strategic Supply chain orientation components and three dimensions of business
adaptiveness. This study results conclude that there is no evidence of supporting the
moderating effect of locus of interaction. The provide, theoretical, practical implications
and limitations were cleared.
