Supply Chain Orientation and Business Adaptiveness: The Mediating Role of Value Co-Creation and the Moderating Effect of locus of Interaction in Sudanese manufacturing Sector

Abstract

Supply chain orientation has shown to be the vital organizational capability which endorses a relational view of supply chain relationships valuable way of improving adaptability of business and securing competitive advantage. Drawing on the resource-based view and Resource Dependence Theory The research constructed a conceptual model hypothesizing a positive effect of strategic, Structural supply chain orientation on business adaptiveness and a positive moderating effect of locus of interaction on the effect of Structural SCO on Value co-creation. The research applied survey for data gathering from non-probability sample of large manufacturing firms in Khartoum state the 200 useable returned out of 289 survey was sent . The hypotheses tested by using Structural Equation Modeling analysis. The Findings demonstrate that Sudanese manufacturing implement the Strategic Supply chain orientation as suggested in conceptual framework three dimensions of Strategic supply chain orientation , namely, organizational compatibility, top management support, and commitment. and Structural Supply chain orientation namely: cooperative norms, benevolence and credibility to some extent level. The findings provided some empirical support for the theoretical framework. The results provided evidence that most of the Strategic Supply chain orientation have significance and important contribute in business adaptiveness and also all the three dimension of Strategic Supply chain orientation have significance influence on Structural Supply chain orientation dimensions, The results of the study demonstrate limited support for the effects of the Strategic Structural Supply chain orientation dimension on value co-creation. The result confirms that value co-creation has positive effect on the three components of business adaptiveness. This study revealed that there are some dimensions of Structural Supply chain orientation have significance mediating effect on the relationship between the Strategic Supply chain orientation components and three dimensions of business adaptiveness. This study results conclude that there is no evidence of supporting the moderating effect of locus of interaction. The provide, theoretical, practical implications and limitations were cleared.