Impact of implementing ISO 9001 on marketing management

Abstract

The study aims to identify the impact of implementing ISO 9001 on marketing management in Giad Company in terms of marketing performance as whole, which includes customer satisfaction and satisfaction of employees through 12 increasing their skills. The researcher used Descriptive analytical method because it fits with the nature of research. The importance of the research lies in the need for the application of ISO 9001 in marketing management in the right way in addition to trying to determine the difficulties that would be faced with this application and the possibility to avoid them, also researcher hopes that this research will serve as a modest contribution to be added to other contributions in enriching the company's library. The research includes three hypotheses: Firstly, There is a relationship between implementing ISO 9001 and Customer satisfaction. Secondly: There is a relationship between implementing ISO 9000 and Improvement of people performance in marketing management. Thirdly: Top management is supported the overall quality program. The research reached to a number of results, the most important that Giad company are applying TQM and ISO 9001 efficiently and characterized with high quality products through the application of international standards of quality which make them gaining a high reputation in the domestic and international markets thus been able to achieve the desired results. Also the company interesting of customer satisfaction through solves their complaints. The recommendations is that Top management should follow Continuous modernization of work systems in order to cope with the new technology, and should applied more care and attention on measuring quality improvement process, Increasing employee’s motivation by listening to their suggestions, participation in decision making , also improve after sale service to increase customer satisfaction.