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https://repository.sustech.edu/handle/123456789/20577| Title: | The Impact of Service Quality on the Customer Loyalty in Sudanese Banking sector |
| Authors: | Mohmmed, Afraa Ahmed Ibrahim, Siddig Balal Ali, Abdel Hafiez |
| Keywords: | Service quality Customer loyalty attitudinal loyalty Behavioral loyalty |
| Issue Date: | 1-Dec-2017 |
| Publisher: | sudan university of science & technology |
| Citation: | Ahmed Mohmmed, Afraa. The Impact of Service Quality on the Customer Loyalty in Sudanese Banking sector/ Afraa Ahmed Mohmmed, Siddig Balal Ibrahim, Abdel Hafiez Ali.- Journal of Economic Sciences .- vol 18 , no 2 .- article . |
| Abstract: | The main objective of this study is to investigate the effect of service quality on customers loyalty in the Sudanese banking sector. The study model was built depending on the social exchange theory, hypothese were deducted from this model and tested on 364 customers in thirty-four banks based in Khartoum State through using a non-probability sample. The results of the study showed that the quality of the service has a significant impact on the customer attitudinal and behavioral loyalty |
| Description: | article |
| URI: | http://repository.sustech.edu/handle/123456789/20577 |
| ISSN: | 1858-6740 1858-1858-6740 1858-6740 |
| Appears in Collections: | Volume 18 No. 2 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| The Impact of Service.pdf | article | 591.68 kB | Adobe PDF | View/Open |
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