Assessment of the Marketing Affection in Poultry Production and Customer Satisfaction in Khartoum State

Abstract

This study was carried out to evaluate the effect of marketing mix elements (product quality, price, place, promotion and place) on customer satisfaction during 2016 in MICO poultry company_ Khartoum state. The questionnaire was included 75consumers selected randomly. The questions were demographic data, product quality, product price, distribution of the product and product invoices. The result showed that 66 (88%) were males and 9 (12%) were females their age between 18-51years and most of them (58.7%) were married. About 36(48%) of the respondents were agreed strongly that the appearance of poultry production should be attractive and chickens were frozen at optimum temperature (69.3%). The respondents (34.7%) were strongly agreed that the price was continuously changes. Most (62.7%) of the consumers were strongly agreed that the product arrived in the time and 68% of them said that available at all time. About 93.3% of respondents were satisfied by poultry product and preferred weight of product 1 KG. For most of them the result of revealed of all marketing elements were statistically significant (P<0.05). In conclusion, the company should be looked to the marketing mix elements for controlling to satisfy the consumer, and the company should depend the services of the product, which are important to consumers