Factors Affecting Fish Marketing and Consumption in Sawakin - Red Sea - Sudan

Abstract

The study aimed to identify marketing services and their cost effect on quantity consumed from intermediaries. The primary data were collected using a questionnaire for ten (10) intermediaries and fifty (50) of consumers, while the secondary data were obtained from previous studies, research, references, scientific papers, web sites articles, and reports from various sources related to the study. The study adopted the descriptive and the case study methods; in addition, the Statistical Package for Social Sciences program (SPSS) was used for data analysis. Descriptive statistics including frequencies, percentages, and linear correlation coefficient were applied to the data. The study showed that all marketing services were offered by 20.0% of intermediaries, while 40.0% of intermediaries believed that the factors, which affected marketing demand and supply of fish, are the increase of fish demand coupled with decrease in its supply. The study found that 50.0% of consumers their income level is (1000 SDG and less), that means half of the consumers are poor. The study indicated the existence of a positive medium relationship between marketing services and their costs with a correlation coefficient of 0.590, which means the increase of services leads to an increase in their costs. Moreover, consumers in the study area suffer from unavailability of drinking water and electricity services. The study calls for the government to solve the problems related to provision of electricity and water services, besides introducing new processing methods to extend the expiry date of fish