Critical Success Factors of Total Quality Management and Private Universities Performance in Sudan The case of Ahfad University for Women

Abstract

The basic objectives of this study is to identify the Critical Success Factors (CSFs) of TQM practices that affecting the organizational performance of private universities in Sudan, by application on Ahfad University for Women. The study adopted the descriptive analytical method using the questionnaire as a tool for data collection targeting the academic staff of Ahfad University for Women. A research model derived from the literature review was developed. The questionnaire was distributed to 150 academic staff in the university, whereas out of the 150 questionnaires distributed only 94 usable questionnaires were returned, yielding a response rate of (62%). Descriptive statistics and multiple regression analysis were used to analyze and test the data collected in line with the hypotheses of the study. The study proposed four hypotheses to be tested, and in multiple regression analysis, all four hypotheses were supported with varying degree of importance and significance. The study concluded that there is a significant positive direct relationship between CSFs of TQM and the organizational performance of private universities in Sudan. The study contributed greatly to the body of knowledge, as it provided a research model to be used for explaining the effect of the CSFs of TQM on organizational performance of private universities in Sudan. The study recommended that future researches should expand data to include a larger number of private and public universities as well as academic and administrative staff; in addition to using both quantitative and qualitative research methods; besides increasing the study variables to reach to results that can be generalized on all higher education sectors.