Role of internal marketing on employee’s satisfaction : Case study (Pasgianos food and Beverage Company)

Abstract

In last years we note more employees they unsatisfied and look or change they job if ask him we found many reasons like weak in return or filling they not importance for company in thesis reaches I focus to solve this problem by sue internal marketing concept . The concept of internal marketing and methods of application has become important for every organization in order to reach customer satisfaction through the satisfaction of internal customers (Employees). The aim of this study to define internal marketing and employee satisfaction and relation. This study was conducted using the descriptive approach by distributing a questionnaire to (45%) of the employees at Pasgianos Food and Beverage Company to taste there is a statistically significant of (training, motivation, empowerment, retention and work environment) on the employee satisfaction, The analysis was carried out using the statistical analysis system (SPSS) where a statistically significant relationship was found between the five hypotheses and the employee satisfaction at the level of significance 0.05. The study concluded that employee satisfaction is highly if applying the five internal marketing demotions. The study recommended company must apply internal marketing to reached employee satisfaction.