The Mediating Role of Customer Satisfaction on the Relationship between Service Recovery and Repurchase Intention in Education Sector (Case study: Algabas Schools )

Abstract

This study was aimed to investigate the mediating role of customer satisfaction on the relationship between the service recovery and repurchase intention in private education Sector in Sudan, this research imposition of a set of hypotheses to test service recovery and their impact on customer satisfaction and repurchase intention and test mediating variable to the validity of this hypotheses a questionnaire was designed containing twenty questions the target sample of algabas students’ parents , A total of samples were distributed 385, were are received 279 samples and 106 disqualified for analysis the liner regression analysis showed that positive and significant effect of service recovery on repurchase intention. And also affirmed the positive and significant effect of Service recovery on customer satisfaction. Also the result showed the customer satisfaction has strong mediating effect between service recovery and repurchase intention. The author recommend set of recommendations for future research studies.