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The Impact of Market Orientation, Innovation and Mediating Role of Environmental Factors on Export Performance of Sudanese Exports (fruit and vegetables)

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dc.contributor.author Ismail, Elias. M.A.
dc.date.accessioned 2017-06-05T12:16:36Z
dc.date.available 2017-06-05T12:16:36Z
dc.date.issued 2016-03-10
dc.identifier.citation Ismail, Elias. M.A. . The Impact of Market Orientation, Innovation and Mediating Role of Environmental Factors on Export Performance of Sudanese Exports (fruit and vegetables) / Elias. M.A. Ismail .- Journal homepage .- vol 17 , no 1 .- 2016 .- article en_US
dc.identifier.issn 1858-6740
dc.identifier.uri http://repository.sustech.edu/handle/123456789/17823
dc.description Article en_US
dc.description.abstract The study aimed at shedding the light on the role of Sudanese export market (fruits and vegetables) in achieving economic development through applying the marketing concepts, besides explaining how these concepts affect the export performance. The study has adopted descriptive, analytical and statistical methods, whereas the primary data have been collected from Vegetable and Fruit markets in Khartoum after distributing a questionnaire to marketers, exporters and importers as individual sample. The study results revealed that the export agencies (vegetables and fruits) focus on applying the concept of market orientation and innovation on export market, which enhance the export performance. It is recommended for export agencies to consider the mediating role that the environmental factors play on export performance. en_US
dc.description.sponsorship Sudan University of Science and Technology en_US
dc.language.iso other en_US
dc.publisher Sudan University of Science and Technology en_US
dc.subject environmental factors en_US
dc.subject innovation en_US
dc.subject market orientation en_US
dc.subject export performance en_US
dc.title The Impact of Market Orientation, Innovation and Mediating Role of Environmental Factors on Export Performance of Sudanese Exports (fruit and vegetables) en_US
dc.type Article en_US


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