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L'UTILISATION DE LA PUBLICITE EN CLASSE DU FLE

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dc.contributor.author Adam, Bachir Mohamed
dc.date.accessioned 2017-05-02T07:02:27Z
dc.date.available 2017-05-02T07:02:27Z
dc.date.issued 2016
dc.identifier.citation Adam, Bachir Mohamed.L'UTILISATION DE LA PUBLICITE EN CLASSE DU FLE\ Bachir Mohamed Adam.-Journal of Human Science.-vol17,no2.-2016.-article. en_US
dc.identifier.issn ISSN 1605-427X
dc.identifier.uri http://repository.sustech.edu/handle/123456789/17100
dc.description article en_US
dc.description.abstract The advertisement is defined as a set of methods used to make known to the public a product, for instance, it can boast a tourist area, cultural or sporting events, promoting a politician, etc. The advertisement consists of several elements: audio visual or written. It is often based on a plate, an idea received and using the traditional stereotypes: a (blond) women at home, a (white) man in the work, the (happy) children at (comfortably) at home. Learning a foreign language is, therefore, considered as a process of transformation by which the individual modifies, he himself, in a certain fields of behavior in a sustainable way, some axes of thought: reflexing, already more or less marked. Commercials advertisements could, therefore, become a valuable partner for the purpose of teaching the language to the cultural approach of another. In an advertising document, a good slogan is a key to the meaning that is constructed, often in commercials advertisements of narratives structures. The commercial advertisement would become in this way the starting point for learning more long stories. The Scrito-visual advertising, which is pervasive throughout our daily lives, should not be absent from the classroom. The written French press offers varied and renewed advertising pages. By its iconic and linguistic aspects, the advertising represents a useful document for the approach of the civilization. Different exercises are considered to develop oral and written comprehension and expression. en_US
dc.description.sponsorship Sudan University of Science & Technology en_US
dc.language.iso en_US en_US
dc.publisher Sudan University of Science & Technology en_US
dc.subject Productive avertissement, cognitive, affective, cliche, fonction en_US
dc.title L'UTILISATION DE LA PUBLICITE EN CLASSE DU FLE en_US
dc.type Article en_US


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