CUSTOMER EXPERIENCE THROUGH GPS

Abstract

Companies always aims to establish an attractive environment for customers and consumers which will eventually guarantee a leading position amongst competitors. All of these companies do have their unique theories, strategies and methods that they believe it will draw them closer and closer to the desired goal. Amongst all, Methods that aim to study the behavior of the customer through his feedbacks and positive input are proved to be the optimum ones. This is called developing a Customer Experience (CX). With the growth of technology at the present it had become possible to identify the customers’ locations accurately, and know the places they travelled among by using GPS. In our study we use GPS and Google maps to develop CX to MTN Company, and that is through developing android application which provide the customers with the knowledge about the closest CSP or SP and give them the ability to present any suggestions or complaints they have to the Company. Besides that, it contains a special side which is accessed only by the admin to managing the whole system and to show the reports of all CSPs. Our System has been developed upon fine analysis and detailed study of the current problems the company addressed in order to find a suitable applicable technology and satisfactory solutions. The system has been put into operation and have been checked for any fault actions prior to the submission to guarantee that it is able to be used easily by any person.