Impact of Experiential Marketing on Customer's Loyalty : Mediating Effect of Customer's Experiential Value (Sudanese Telecom Service Study)

Mabrouk, Abdalla Mabrouk Mohamed; Supervisor, - Siddig Balal Ibrahim

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dc.contributor.author	Mabrouk, Abdalla Mabrouk Mohamed
dc.contributor.author	Supervisor, - Siddig Balal Ibrahim
dc.date.accessioned	2017-02-15T12:02:51Z
dc.date.available	2017-02-15T12:02:51Z
dc.date.issued	2016-08-28
dc.identifier.citation	Mabrouk, Abdalla Mabrouk Mohamed.Impact of Experiential Marketing on Customer's Loyalty : Mediating Effect of Customer's Experiential Value (Sudanese Telecom Service Study)/Abdalla Mabrouk Mohamed Mabrouk;Siddig Balal Ibrahim.-Khartoum:Sudan University of Science & Technology,Total Quality Center,2016.-119p.:ill.;28cm.-M.Sc.	en_US
dc.identifier.uri	http://repository.sustech.edu/handle/123456789/15551
dc.description	Thesis	en_US
dc.description.abstract	Telecom industry is the fastest growing sector,as it has huge economic and social contribution .Therefor it really matters for a telecom operator to examine how customers experience the service in term of value to maintain excellent customer relation.This study examines the impact of .............	en_US
dc.description.sponsorship	Sudan University of Science & Technology	en_US
dc.language.iso	en	en_US
dc.publisher	Sudan University of Science & Technology	en_US
dc.subject	Experiential Marketing	en_US
dc.subject	Customer's Loyalty	en_US
dc.subject	Experiential Value	en_US
dc.title	Impact of Experiential Marketing on Customer's Loyalty : Mediating Effect of Customer's Experiential Value (Sudanese Telecom Service Study)	en_US
dc.title.alternative	الدور الوسيط للقيمة التجريبية للعميل بين التسويق الخبراتى و ولاء العميل (دراسة فى خدمات الإتصالات بالسودان)	en_US
dc.type	Thesis	en_US