Abstract:
Entrepreneurship regarded as one of the major factors that positively influence the development of nations’ economies and the well-being of societies. By creating more jobs, bringing innovation to the market, encouraging competitiveness and enhancing economic efficiencies. therefore the dissertation tries to answer the question What are the main motives lead Sudanese establishing own business in Sudan and successful management using a modified version of Ajzen’s theory of planned behavior (TPB) as a conceptual model, using the mixed method in methodological choice and deductive as approach. The data collected through self-administered through interviews and questionnaire in seven universities in Sudan, using a convenience (non-probability) sampling. Used Structural equation modeling (SEM) using (AMOS V.25) overall response rate is 77%. The result of the study showed provide jobs to family members and job security considered the most important motivation. Then there is a positive relationship between Subjective Norm, self-efficacy, perceived career option, Perceived utility, Self-confidence, Optimism, Locus of control and entrepreneurial intention. It is hoped this study will inform practitioners and policymakers, entrepreneurs, and managers and Potential entrepreneur about entrepreneurship.
