IMPACT OF MAKETING OFFER ON MOBILE NETWORK MTN SERICE PROVIDER IN SUDAN

Abstract

The demand of customer to have the best service quality is the goal of each telecommunication operator, and it became a challenge on each operator to take their place in the market by providing high quality voice services to the customers. The objective of this research is to discuss the performance of MTN Sudan network and to reveal the network weaknesses by studying and analyzing some of the major known network Key Performance Indicators (KPIs) in order to clarify the root cause of the network degradations and to recommend and suggest processes and procedures to avoid such bottlenecks in the network in the future.