Factors Influencing E-Banking Services Adoption in Operating Banks in Sudan: From Customers Perspective

Abstract

This research aims to investigate factors influencing e-banking services adoption in operating banks in Sudan. In terms of Perceived usefulness, perceived ease of use, trust, subjective norms and fees and charges on behaviour intention in Sudanese banking sector. The current research model purposes an Extension of Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB). The descriptive method is applied in this research. The population of the research is collected from banks customers. The result shows that perceived ease of use, Trust, and fees and charges have significant relation with intention to adopt except Perceived usefulness and Subjective norms. The result shows that intention to adopt has significant relation actual usage of e-banking. Based on the research findings, Sudanese banks should work on formulating new strategies, introducing services with high quality , and coordinating with other entities such as ICT companies that would be helpful in achieving customers’ satisfaction and spreading e-banking services among Sudanese society.