Impact of Implementing Marketing Mix Factors on the Quality of hospital Services (Case Study: Health Care Hospital)

Abstract

Implementing marketing mix in hospitals ensure that their services meet all customer’s requirements with high quality.

The aim of this research is to know the impact of implementing marketing mix factors on the quality of hospital services. The study population consisted of the personal from all department of health care hospital. The researcher used descriptive approach and system of statistical analysis and Chi-square to calculate the assumptions of statistical significance in the analysis of the questionnaire, which was distributed to a random sample of members of health care hospital. The analysis of the results showed that there are not statistical significance indicators for implementation marketing mix factors on the quality of hospital services.