The Impact of Organizational Culture on Managerial Creativity in Construction Companies in Sudan

Abstract

The organizational culture has become a key driver for the development of organizations and their performance. Their effective role in promoting the capabilities and abilities of the staff of these organizations depends on the various effective methods such as creativity, which has become an imperative that organizations must adopt in order to achieve the effective performance of their employees and thus achieve a high degree for its objectives Address this research an overview of previous and current studies on organizational culture and highlighted their importance and impact on the administrative creativity of Sudanese organizations, as well as their basic features, rules and actual steps that must be taken to transform the traditional organization into viable cultural organizations. A questionnaire was designed to gather information. The research community was composed of companies operating in the construction sector in Khartoum State. Sixty 60 questionnaires were distributed, of which 45 were returned with a response rate of 70%. The SPSS statistical program was used to process and analyze data The objective of this study is to identify the trends of the Sudanese construction companies towards the level of the prevailing organizational culture in addition to the knowledge of the impact of the organizational culture on its dimensions in the administrative creativity of the employees and also on the level of administrative creativity they have The research concluded that the culture of construction companies was not open to creativity. There has been a strong and positive relationship between organizational culture and employee creativity. The creativity of the staff was positively associated with the performance of the supervisory staff. Staff autonomy had the greatest and positive impact on creativity while reward (for creative work) was positively associated with employee creativity. Based on this study, he concluded that organizational culture positively influences employee creativity.