Impact of Experiential Marketing on Customer's Loyalty : Mediating Effect of Customer's Experiential Value (Sudanese Telecom Service Study)

Please use this identifier to cite or link to this item: https://repository.sustech.edu/handle/123456789/15551

Title:	Impact of Experiential Marketing on Customer's Loyalty : Mediating Effect of Customer's Experiential Value (Sudanese Telecom Service Study)
Other Titles:	الدور الوسيط للقيمة التجريبية للعميل بين التسويق الخبراتى و ولاء العميل (دراسة فى خدمات الإتصالات بالسودان)
Authors:	Mabrouk, Abdalla Mabrouk Mohamed Supervisor, - Siddig Balal Ibrahim
Keywords:	Experiential Marketing Customer's Loyalty Experiential Value
Issue Date:	28-Aug-2016
Publisher:	Sudan University of Science & Technology
Citation:	Mabrouk, Abdalla Mabrouk Mohamed.Impact of Experiential Marketing on Customer's Loyalty : Mediating Effect of Customer's Experiential Value (Sudanese Telecom Service Study)/Abdalla Mabrouk Mohamed Mabrouk;Siddig Balal Ibrahim.-Khartoum:Sudan University of Science & Technology,Total Quality Center,2016.-119p.:ill.;28cm.-M.Sc.
Abstract:	Telecom industry is the fastest growing sector,as it has huge economic and social contribution .Therefor it really matters for a telecom operator to examine how customers experience the service in term of value to maintain excellent customer relation.This study examines the impact of .............
Description:	Thesis
URI:	http://repository.sustech.edu/handle/123456789/15551
Appears in Collections:	Masters Dissertations :Total Quality Center

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