Abstract:
The study aimed at shedding the light on the role of Sudanese export market (fruits
and vegetables) in achieving economic development through applying the marketing
concepts, besides explaining how these concepts affect the export performance. The
study has adopted descriptive, analytical and statistical methods, whereas the primary
data have been collected from Vegetable and Fruit markets in Khartoum after
distributing a questionnaire to marketers, exporters and importers as individual
sample. The study results revealed that the export agencies (vegetables and fruits)
focus on applying the concept of market orientation and innovation on export market,
which enhance the export performance. It is recommended for export agencies to
consider the mediating role that the environmental factors play on export
performance.
