Abstract:
In many scientific publications in the export performance, export promotion programs are central part to the export firms. This study aims to investigate the relationship between the effectiveness of export promotion programs used and export performance, to test the relationship between the programs and perceived usefulness, to assess the relationship on the perceived usefulness and the export performance, and simultaneously to investigate the impact of mediating of perceived usefulness between the relationship between promotion programs and export performance. The data have collected from 68 senior managers of export firm in Sudanese exporting companies. Questionnaire was used to collect the data, overall response rate 68%. Many statistic tools have been conducted, reliability test, exploratory factor analysis, correlation analysis, hierarchical regression to the goodness of measures and interrelationships.
This research came in five chapters, chapter one is introduction, chapter two literature review, chapter three frameworks & methodology, chapter four data analysis & finding and chapter five for discussion & conclusion. The results showed that export promotion programs significantly influenced the export performance, also perceived usefulness significantly influenced the export performance, beside the significantly relationship between the export promotion programs and perceived usefulness. Theoretical and managerial implications of research findings are discussed and recommendations proposed in more details.
