Abstract:
V
ABSTRACT
This work is an attempt to establish the extent to which the
involvement of NigComSat in the African communication industry
would cause some cultural assimilation among the African
communities thereby giving way to some cultural integration within
the African cultures using Nigeria as a case study.
This work is of the opinion that Nigerian survivability as a
multicultural entity has passed through phases of development just
like a living entity; from crises to negotiation and lastly to stability,
which goes perfectly in line with the most recent theories of
intercultural communication.
The work concludes that the involvement of NigComSat in the
mass media market is currently creating of a boom of wider
accessibility, making the process of cultural exchange easier than
ever before. As a result, the younger generation of Nigerians is in
the process of creating a culture that can be called a nationalculture.
