Abstract:
The main objectives of this study is to investigate the possibility
of improving sheep marketing efficiency, regarding the emphasis
concerning the marketing costs and margins.
The study was based on primary data collected by means of
three types of questionnaires applied to interview stratified random
samples of wholesalers or exporters, producers and retailers.
In addition, secondary data was obtained from sources related to
the field of the study. Descriptive analysis and marketing performance
measurements were used to achieve the stated objectives. The study
concluded that the sheep marketing performance is imperfect as a
consequent of high transportation costs, high costs of losses and
mortality, high taxes and multiple fees. The second type of findings
indicates the prevalence of secret auctions at El Moueleh Market, that
distorts the marketing efficiency. In order to reduce marketing costs,
the study recommends the following:
1.
Construction and improvement of the infrastructures e.g.
roads, highways, markets and transport infrastructures
facilities.
2.
Utilization of large well equipped trucks suitable for
physical characteristics of the animals.
3.
Establishment of risk management units in the areas where
armed robbery and insecurity are prevalent.
4.
Provision of animal feeds, concentrates and water
throughout the year.
5.
Improvement of loading and unloading practices.
iii
6.
Training of the auctioneer should be conducted to improve
his
knowledge
about
open
auction operations
and
management at El Moueleh market.
7.
The government should reduce the imposed taxes and
multiple fees on producers and traders.
8.
Specialized trial carriers to be established by the
government to consolidate the infrastructures at subsidized
cost
