Factors affecting table Egg Marketing and Consumer Attitude in Khartoum State

Abstract

This study was conducted during the period November – December 2015 and January 2016 to assess some main factors in the marketing chain that have impact on table egg marketing in Khartoum State and on the consumer attitude in the direction of table egg demand. This was through assessing the knowledge and exploring of grocers and the consumer opinion on table egg marketing, egg quality and standard throughout the marketing channel flow. A radoms sample of 60 from the Central Markets, 90 from groceries and 150 consumers were selected. Questionnaires, interviews and personal observation were used. Data was collected on personal characteristics, seasonal effect, marketing activities, egg handling, feasibility and reasons for business selection. Data was analyzed by simple percentages, Anova and correlation. The main findings were. Business group 20 – 30 years at 43%, education 51.1 secondary, site ownership renting at 51.6 financing 66.7% mainly personal, the source of table eggs purchase source was mainly companies at 48.3%. Base of egg purchasing 66.7% for size, sale display 50% in open veranda and seasonal effect was high for both summer and winter at 83.3% each.Sale display 33.3% was open veranda in the groceries, the price was determined on supply and demand factors at 33.3% and fixed price at 27.8%. Purchase preference was mainly external appearance at 23.3% and 17.8% for each of shape and stamp. The source of egg was farms at (48.9%) and companies (46.7%). For site ownership renting ranked first 45.6% Anova between site ownership and quantity of daily sales was NS (P0.466). but significant for purchase price (P0.021) and for sale price (P0.006). Transportation to groceries was mainly company cars at (31%) and pick up cars at (24.4%). Storage period was mainly 2–7 days in open veranda and for egg quality 24.4% of the respondents lacked information. Consumption was by all age groups but less for elderly and females. Main source of table eggs was groceries at 66.7 % and Central markets at 20.7%. For size 72.3% preferred , medium, for cooking, 65.3% preferred boiled eggs and for meal preference 38% for breakfast and 24.6% all meals, and for seasonal preference 29.4% autumn and 12 % summer. The study concluded that the majority of the study respondent in the table egg marketing chain knowledge on quality standards merchandising depended on personal judgment rather than recognized standards. Display methods, storage, transportation were not correctly attended to. Site ownership and personal experience had significant effect on both purchase and sale price.