The Role Of Business Intelligence In Customer Value Development

Abstract

Business is the most important fields in the world. Factors that effects on business are technology, competitions between companies and customer needs. The problem of the research concluded in the limitation of Customer Relationship Management (CRM) systems, shortage in understanding customer needs and looking to the customer in a single dimension. The objectives of this research are designing and building data marts (DMs) for special purpose to measure the Customer Value Development (CVD) and to look at the customer in multidimensional view. The research focused on Business Intelligence (BI) technologies and it is considered as a quantitative research. It takes local bank as a case study to evaluate the customer value and collect a financial data to store it into a data warehouse (DW). Then making analysis and preprocessing operations on it to build and execute a multidimensional model to generate accurate reports that help in decision-making. The results of the research are introducing a new multidimensional framework of information on the subject of multidimensional database and find a solution that will make using multidimensional databases, easier and convenient for both expert and non-expert