Role Of People Criterion in Improving the Performance Based on the EFQM 2013 Excellence Model : A case Study Zain Sudan Telecommunication Company

Abstract

This research aimed at studying the role of the people criterion in improving the performance based on the excellence model 2013 aCase Study zain Sudan Telecommunication Company. The study followed the method of descriptive analysis and the researcher used the questionnaire to collect data, the studycommunity consisted of employees at zain Company, and the statistical analysis was conducted to test the hypotheses and analyze the results. The most important results of the study showedtrains people and acquires the skills and knowledge require led to increasing productivity and performance improvement, and strongly positive relationship between reward, recognize and care of people and performance improvement and also strongly relationship between empowerment of people ( give the people necessary authority to achieve required goals) and performance improvement. The main recommendation of the study toadopt the methods and techniques of organizational excellence to ensure performance improvement and sustainable success.The importance of the organization to promote the culture of excellence through seminars, conferences and workshops that contribute to the development andperformance and support the top management throughout attention for excellence model and also efficient and effective use of resources, especially human resources so as an unlimited intellectual and creative potential.