Abstract:
This study was concerned in Sawakin area – Red Sea State – Sudan at (May, 2017). The study problem represents to recognize the problems and constraints of fish production and marketing in study area. The study area located in West Red Sea Costal in Sudan. It contributes about 40% of fish capture in the Sudanese Red Sea coast. The study was aimed to identify the problems of fish production and marketing in study area, the secondary objectives from this study to identify production problems, to identify marketing problems, to determine marketing channels, to study relationship between marketing service and cost and their affect on quantity consumed from fishermen and intermediary and to suggest recommendation to solve these problems. The most important hypotheses for this study were finance, fishing tools (boats and nets ) and operation factors(labors, maintenance and cost of fuel) affect fish production , grading , preservation and transport affect fish marketing and length of marketing channel affect fish marketing. Data collected through questionnaire distributed random for 10 intermediary, 50 fishermen and 50 consumers from research population in addition to the interviews, also secondary data collected through from the References, Scientific papers, Web site, Reports from difference sources with related to study. Approach is the analytical descriptive approach and case study methodology. Collected data analyzed by using SPSS application including descriptive analysis and simple linear correlation. The study showed that the fish production and marketing in the study area were traditional in terms of fishing tools, storage, transportation which leads to increasing the losses and costs of production and marketing. Most of fishermen in study area sell their products in PortSudan, because PortSudan is a central market which represents the largest market in the Red Sea State, and some of fishermen are financed through intermediates in PortSudan. The problems of production which found in study area are problems of financial fishing tools, and operation problems. While the main problems and constraints of marketing are lack of marketing services. The study showed that there was medium positive relationship between services and their costs (correlation coefficient 0.575), that means the increase of services leads to the increase of the services cost. The study also found the marketing channels represent on - channel from fishermen directly to consumer, channel from fishermen to intermediary (wholesaler and retailer) to consumer and channel from fishermen - intermediary - agent - consumer.
The study recommend that: - engaging the private sector to provide fishing tools with appropriate costs and finance with low benefit, activation of fishermen organization to facilitate finance process and providing fishing tools.
