L'UTILISATION DE LA PUBLICITE EN CLASSE DU FLE

Abstract

The advertisement is defined as a set of methods used to make known to the public a product, for instance, it can boast a tourist area, cultural or sporting events, promoting a politician, etc. The advertisement consists of several elements: audio visual or written. It is often based on a plate, an idea received and using the traditional stereotypes: a (blond) women at home, a (white) man in the work, the (happy) children at (comfortably) at home. Learning a foreign language is, therefore, considered as a process of transformation by which the individual modifies, he himself, in a certain fields of behavior in a sustainable way, some axes of thought: reflexing, already more or less marked. Commercials advertisements could, therefore, become a valuable partner for the purpose of teaching the language to the cultural approach of another. In an advertising document, a good slogan is a key to the meaning that is constructed, often in commercials advertisements of narratives structures. The commercial advertisement would become in this way the starting point for learning more long stories. The Scrito-visual advertising, which is pervasive throughout our daily lives, should not be absent from the classroom. The written French press offers varied and renewed advertising pages. By its iconic and linguistic aspects, the advertising represents a useful document for the approach of the civilization. Different exercises are considered to develop oral and written comprehension and expression.