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Impact of Experiential Marketing on Customer's Loyalty : Mediating Effect of Customer's Experiential Value (Sudanese Telecom Service Study)
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| dc.contributor.author | Mabrouk, Abdalla Mabrouk Mohamed | |
| dc.contributor.author | Supervisor, - Siddig Balal Ibrahim | |
| dc.date.accessioned | 2017-02-15T12:02:51Z | |
| dc.date.available | 2017-02-15T12:02:51Z | |
| dc.date.issued | 2016-08-28 | |
| dc.identifier.citation | Mabrouk, Abdalla Mabrouk Mohamed.Impact of Experiential Marketing on Customer's Loyalty : Mediating Effect of Customer's Experiential Value (Sudanese Telecom Service Study)/Abdalla Mabrouk Mohamed Mabrouk;Siddig Balal Ibrahim.-Khartoum:Sudan University of Science & Technology,Total Quality Center,2016.-119p.:ill.;28cm.-M.Sc. | en_US |
| dc.identifier.uri | http://repository.sustech.edu/handle/123456789/15551 | |
| dc.description | Thesis | en_US |
| dc.description.abstract | Telecom industry is the fastest growing sector,as it has huge economic and social contribution .Therefor it really matters for a telecom operator to examine how customers experience the service in term of value to maintain excellent customer relation.This study examines the impact of ............. | en_US |
| dc.description.sponsorship | Sudan University of Science & Technology | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Sudan University of Science & Technology | en_US |
| dc.subject | Experiential Marketing | en_US |
| dc.subject | Customer's Loyalty | en_US |
| dc.subject | Experiential Value | en_US |
| dc.title | Impact of Experiential Marketing on Customer's Loyalty : Mediating Effect of Customer's Experiential Value (Sudanese Telecom Service Study) | en_US |
| dc.title.alternative | الدور الوسيط للقيمة التجريبية للعميل بين التسويق الخبراتى و ولاء العميل (دراسة فى خدمات الإتصالات بالسودان) | en_US |
| dc.type | Thesis | en_US |
