Assessing cross-cultural communication among the students of International Africa University in Sudan

Abstract

This study aims to assessing a cross-cultural communication among students of International University of Africa. This University receives students from different countries around the world (mostly Islamic), they are descendants of varies cultural origins, they speak many languages beside their country's official languages. The principle of study is aimed to asses to what extent does the cultural background effect on cross-cultural communication. The objective of the study is to raise the awareness of cultural differences which leads people to create a good environment for all people along their differences. The instrument for data collecting used in this study is questionnaire and samples are students from Africa, Asia and Sudan. The researcher analyzed the data and the result approved that the impact of cultural background is evident in the interaction among the students of International University of Africa, It also causes barriers between the students and impede their cultural integrity and put students into different groups based on their cultural and linguistic identities. On the base of these findings, the researcher has stated a number of recommendations to realize the research significance as well as the objectives of this research.