The Impact of Corporate Social Responsibility Practice on Customer Satisfaction

Abstract

The aim of this study was to investigate the Impact of Corporate Social Responsibility Practices on Customer Satisfaction from the customers’ perspective of Sudatel Telecom Group, where researcher used a descriptive approach to its appropriateness for the purposes of the study. This study was conducted on a sample of (70) customers of Sudatel Telecom Group customers. Questionnaire designed as a tool to collect data. (SPSS) software program for statistical treatments appropriate to put the study for it according to the following changes: (category, gender, educational level). Results from the analysis of customer feedback showed positive trends about the impact of corporate social responsibility Practices on Customer Satisfaction in Sudatel Telecom Group. Also have been providing many of the recommendations that help for more improvement. The study found that Sudatel Telecom Group is committed to adopting and applying the principle of social responsibility, which is reflected in the customers’ feedback results towards the sudatel, which explained that the corporate social responsibility Practices gives a high Customer Satisfaction. We recommend Sudatel Telecom Group to make more coordination with other companies to contribute together in social initiatives and open the suggestions door for the community to present their views about social responsibility programs.