Communication Satellites and African Broadcast Culture

Abstract

V ABSTRACT This work is an attempt to establish the extent to which the involvement of NigComSat in the African communication industry would cause some cultural assimilation among the African communities thereby giving way to some cultural integration within the African cultures using Nigeria as a case study. This work is of the opinion that Nigerian survivability as a multicultural entity has passed through phases of development just like a living entity; from crises to negotiation and lastly to stability, which goes perfectly in line with the most recent theories of intercultural communication. The work concludes that the involvement of NigComSat in the mass media market is currently creating of a boom of wider accessibility, making the process of cultural exchange easier than ever before. As a result, the younger generation of Nigerians is in the process of creating a culture that can be called a nationalculture.