The Impact of Communication on Customer's Loyalty: An Empirical Investigation at Abha Private Hospitals (KSA)

Please use this identifier to cite or link to this item: https://repository.sustech.edu/handle/123456789/20581

Title:	The Impact of Communication on Customer's Loyalty: An Empirical Investigation at Abha Private Hospitals (KSA)
Authors:	Osman, Hussein Omer
Keywords:	Customer's Loyalty Communication & Abha Private Hospitals
Issue Date:	1-Dec-2017
Publisher:	sudan university of science & technology
Citation:	Osman, Hussein Omer.The Impact of Communication on Customer's Loyalty:An Empirical Investigation at Abha Private Hospitals (KSA)/ Hussein Omer Osman .- Journal of Economic Sciences .- vol 18 , no 2 .- article .
Abstract:	This study aims to investigate the effect of communication on patients’ loyalty in Saudi Arabia private hospital located in Abha city. The researcher has used the descriptive analytical method. The participants of this study include (398) patients in private hospitals in Abha city. Linear regression analysis was carried out to analyze the data and results revealed that the independent variable (Communication) has a positive influence on (patients’ loyalty). Accordingly, the study most important recommendations call for hospitals management to strengthen their links with patients and give more attention for their patients complain.
URI:	http://repository.sustech.edu/handle/123456789/20581
ISSN:	1858-6740 1858-1858-6740 1858-6740
Appears in Collections:	Volume 18 No. 2

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